Universität Wuppertal
Lehrstuhl für Designtheorie
Schwerpunkt Methodik,
Planung
und Strategie
Wintersemester 2011/2012
Documents for the »context of design« seminar
Prof. Dr. Brigitte Wolf, Dipl. Des. Marcel Befort
befort(at)uni-wuppertal.de
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NEWS
The new »BRANDZ Brand Valuations« for 2009 is published. There is also a section with a focus on »trends in brands«: 
brandz.com
RESEARCH
www.z-punkt.de
trendbüro
PSFK
RAND
WELL scenarios
DBRESEARCH
ZPLUSPARTNERS
MAGAZINES + BLOGS
PUTTING PEOPLE FIRST
DUMMY
WIRED
COOLHUNTING
TRENDWATCHING
SHAPESHIFTERS
BRAND DRIVEN INNOVATION
DESIGNOBSERVER
DESIGNTHINKING
HUMANTIFIC
TED
LIVTOM
ambidextrousmag
BUSINESSWEEK
DESIGNBOOM
DEZEEN
INTERACTIONS
MEDIAMATIC
UTOPIA
INFONOMIA
LIKEMIND
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20.10.2009 – Introduction
Presentation: Download PDF
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26.10.2009 – Trends
Presentation: Download PDF
Roland Barthes about the DS:
Download RTF
Set of divers trendstudies:
Download ZIP (21MB)
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02.11.2009 – Semiometrie
Presentation: Download PDF
Your work: FILELIST
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09.11.2009 – megatrends, changing values in society
Presentation: Download PDF
Your work: FILELIST
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16.11.2009 – target audiences
Presentation: Download PDF
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23.11. + 30.11.2009 – Status quo presentations
Your work: FILELIST
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07.12.2009 – scenarios
Presentation: Download PDF
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04. + 11.01.2010 – Scenario presentations, creativity methods
Presentation: »creativity« Download PDF
Your work (incl. scenario brainstorm): FILELIST
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25.01.2010 – Methods by IDEO
Presentation: »methods« Download PDF
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WORKFLOW / AGENDA
2009
19.10.: introduction
26.10.: trends and trend research
02.11.: semiometrie
09.11.: changing values in society, megatrends
16.11.: target groups
23.11.: presentation of future topics, start: 13h - 14:30h
30.11.: working with scenarios
07.12.: design thinking, personas
14.12.: user-centered design, design methods
2010
04.01.: presentation of a first scenario structure
11.01.: brainstorming & creativity methods
25.01.: Methodes
02.02.: final presentations
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ASSIGNMENT / TASK
GROUPS: 3 people in each group, based on your personal interest, find your specific research area (e.g.: public transport, individual transport, lifestyles, sport, consumer goods, service, entertainment, fashion, music, …)
23.11.09 Future Topics.
Define a status quo of the common system/structure. Find future topics by desk and/or shop research. Record your research for the final presentation! Map these topics with known (and potential) megatrends. Please prepare a presentation for the 23th of November
04.01.10 Trend Study.
Read and reflect current trend studies. Define a structure and wording for your insights. Visualise your findings. Make it visible!
09.02.10 Future Scenario 2030.
Use diverse design methods / design thinking to translate your findings in the future. Prepare a documentation which covers all three steps. Prepare a final presentation of the scenario and a poster, including all three steps for the »showcase« exhibition.
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Please mind the following informations concerning the form and structure of documents and presentations you may know from the 1st semester!
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© 2011 Prof. Dr. Brigitte Wolf | Impressum